I started out working with physical products and manufacturing, where constraints are tangible and decisions have clear consequences. I’ve shipped physical products as well as digital ones, and that experience shaped how I think about design today. I learned early on that structure, materials, and process matter as much as form. When I moved into digital products, that systems-first mindset stayed with me, along with a practical understanding of how software is built, shipped, and maintained.

My approach to design is people-forward and grounded in reality. I care about how products are understood, operated, and scaled, not just how they look. By working closely with product, engineering, and business teams, I help turn complex systems into reliable, human-centered solutions that teams can ship, support, and grow over time.